What: New for Now: The Origin of Fashion Magazines

Where: The Rijksmuseum, Amsterdam, Netherlands

When: June 12 to September 27, 2015

“Before the advent of photography, fashion was mainly seen in prints. The often beautifully coloured designs showed one or several models wearing fashionable clothing, and included a short description. For that reason, these fashion prints in particular are considered the precursors to today’s fashion magazines.

The Rijksmuseum presents a major retrospective of its rich collection of costume and fashion prints for the first time. The change in women’s and men’s fashion from the year 1600 up to and including the first half of the 20th century, and the development of the fashion magazine into the fashion glossies we know today, can be seen in more than 300 prints. The exhibition was designed by designer and co-curator Christian Borstlap, in collaboration with fashion illustrators Piet Paris and Quentin Jones.”